Lyrical Lemonade is a video production company, a clothing brand, a festival, and an artist management firm. So what exactly is Lyrical Lemonade? Bennett himself couldn’t put a single definition of it. Being in the middle of nowhere forced Bennett and his friends to be different and gave them the idea to explore their creativity, which would eventually lead to the brand that is Lyrical Lemonade.
He also said his hometown is a big influence on Lyrical Lemonade. He said watching his mom work so hard for them gave him the work ethic and motivation he needed he didn’t want to see his mom struggle anymore. But in the five years since it has expanded way past Chicago to the entire world, but how? Bennett gave thanks primarily to his city and his mother.īennett’s mom was a single mom that worked multiple jobs to support him and his siblings. Bennett said he started it with his friends to talk about the underground music scene Chicago had and their love for it.
Lyrical Lemonade began in Bennett’s hometown of Plano, Illinois, located about an hour and a half from Chicago. Cole Bennett is the founder and creator of Lyrical Lemonade and he gave A3C the inside scoop on everything Lyrical Lemonade. A3C had the opportunity to have a conversation with the man behind one of the most booming brands right now, especially when considering the music industry.
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