This welcome email keeps the copy short and sweet (and gives you a hint on how to pronounce their brand name). This welcome email from Teva includes a modest 10%-off coupon for new email list subscribers. Subscribe to the Liquid Web eCommerce newsletter and get content like this sent straight to your inbox.Įxample: Offer Welcome email special offers don’t have to be big. Get industry-leading tips on growing your store. This is significantly more advanced than most welcome emails, but more likely to result in one of those titles or more being added to the user’s account. They’re all three popular titles, but knowing Amazon (who owns Audible), these titles may have been picked based on the user’s interests. This email also offers suggestions for the user’s first download. The user has already paid for the service or signed up for a trial, so Audible wants her to listen to her first audiobook.
MailChimp claims that they garner five times more orders than a standard bulk email.Įxample: Get Started This campaign from Audible is a classic “get started” welcome email. They’re famously effective as a marketing tool. Welcome EmailĪ welcome email is an opportunity to make a great first impression on someone who signs up for your email list. Today, we’re going to explore a few essential email examples for your eCommerce business. Like everything in life, there’s good email marketing, and there’s bad email marketing. But while many older internet marketing tactics have slowed in success rates, email marketing remains a valuable (and competitive) piece of almost every brand’s marketing success. Email marketing is basically as old as, well, email.
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